Networking Now

As my business is mainly offline I have never really understood the online world of internet keywords and the like. I've been reading up on it but have a question on 'keywords'

Should I put: "debt collections in windsor" or just "debt collections"?

What I am saying is do I need to go into detail and try to work out what people would search for? as I know when I search I always write a sentence.

Sean

I am by no means an SEO expert Sean, but wrght both! Construct your content to show the main keywords as much as possible whilst keeping it readable

" Debt collections specialists"
"Debt collections specialists based in Windsor" < Google will see this as more apt.

I would list all the things you do within paragraphs as well as bullets and lists. Works for me, am number one in my town!

Another bit of Useful advertising info direct from the horses mouth as to say:

This was part of an email i have just received from Google Today!

Top tips for great keywords

A great keyword is:
Ideally, 2-3 words long
Specific (keywords that are too broad or general will not reach users as effectively as keywords that are highly targeted)
Directly related to the text in your ad
Directly related to the page your ad links to (specified by the destination URL)


What keywords should I choose?

First, look at your website content and write down every word, word combination or phrase that describes each category of your business. This is the starting point for creating your keyword lists.

Include all brand and product names as well as plurals, synonyms and alternate spellings for each word or phrase. Capitalisation does not matter. Take out keywords that are very generic, irrelevant, or obscure.

Then, group your keywords into close-knit themes and create a new ad group for each theme. Put your keywords into these new ad groups. For example, if your campaign is for digital cameras, you can group together mini digital cameras in one ad group and SLR digital cameras in another.

Try using negative keywords. Negative keywords prevent your ad from showing when a word or phrase you specify is part of a search term. If you specify the negative keyword -repair, for instance, your ad won’t show for search terms such as digital camera repair.

Want more keyword information and examples?

How can I tell if my keywords are working well?
Check your keyword performance regularly in the 'Keyword' tab of your account.

An 'Eligible' status means your keyword is eligible to trigger ads. Click on the icon in the status column to get more detail on your individual keyword performance.

Then, one of the most important metrics to assess is the clickthrough rate (CTR), as it shows the proportion of people who clicked on your ad after they saw it. Keywords that produce a relatively low CTR (e.g. less than 1% on the search network) can often be improved. Implementing the tips above will help improve your keyword performance. A higher CTR will help to increase your ad's position on Google.

Learn more about what keyword metrics to look out for.

How do my keywords impact how much I pay?
If your keywords are well chosen and you follow the tips above, your ads may show in a higher position or at a lower cost.

AdWords bidding works on an auction-style system, with advertisers bidding for keywords that will trigger their ads to appear. As multiple advertisers will often bid on the same keywords, Google must determine which ads will show, and in what position on the page. To do this, it looks at both CPC bids and the quality of your keywords:

> Cost-per-click bids (Maximum CPCs) are the amount you are willing to pay when someone clicks on your ad
> Quality score relates to how relevant your ads and keywords are to searches on Google, which is determined by a number of things, including your CTR
Find out more about how keyword bidding and quality can affect your ads.

If you'd like more information about keywords, you can find all this and more in the online AdWords Beginner's Guide.

After you have digested the above,

you need to be thinking more along the lines of "Key Phrases" and not Keywords, today’s web is flooded with websites challenging for the generic keyword so I would not waste your valuable time on trying to be found at number 1 under "marketing" or say "printing".

If you would like to be found then target you page title, Meta tag(s), and page content around your focuses for that particular page.

Content is king here, but make it accurate and specific, for instance do not go filling a single page with 10,000 words about Marketing, break it down into a lot more smaller and manageable chunks.

For Instance:

1 page dedicated to SEO

Another page dedicated to how to create a blog, etc etc


Another thing to consider doing to assist this is both targeted and high quality (Not quantity) back links and key word / phrase linking to relevant content.

Example:

You have just written your page regarding SEO and within the text content you have a paragraph along the lines of:

"So for your website to be constructed for Best SEO presence you may wish to consider a blog for posting regular marketing updates regarding your services"

in this example I have put both links to a blank url but I have set a link in place for both a very generic word such as blog as this will help but not as much as the KEYPHRASE "regular marketing updates" now link this across to a page ironically named "regular marketing updates and again re-use this KEYPHRASE throughout the page as well to better emphasise it's importance. this is just touching the ice of this subject but will hopefully give you a little insight.

(Excuse any immediate errors it is 04:27am)

A bunch of useful tools for you all:

http://www.webconfs.com/

:geek:

OK, glad I asked!!

I'm sure the wife and kids won't mind if I spend the weekend going through all this stuff :cry:

Why do i know exactly what you mean there Sean! :lol:

It is a mind field,

I have been looking into SEO for the past 12 months and still it all appears very daunting and believe I am only just touching the surface!

There is a huge amount involved with SEO.

Steve, have you got a search javascript that goes in with css at all please buddy? The ones I have gotten so far do not integrate with the site I am doing.

Hi,

Keywords are always a difficult thing to set a standard framework for as it depends upon a number of factors including the amount of competition in your industry etc.

It might be worth reading a short article written by yours truly that explains how we do a preliminary overview of the focus for your campaign.

As to the number of words in your optimised phrase keep in mind 2 things:

- The fewer words that you have the more competition you will face (so called "working in the head")
- The more words you choose the more focused will be the searcher in finding your product or service.

I hope that helps and good luck with your web optimisation.

Regards,


David Mcleary
Emerging Innovations