by Your first PA » 20 Nov 2009, 17:58
Im not sure whether to continue the chat here or start a new one. There is a HUGE importance on customer service. What you THINK you might be doing right and what you ARE doing right are two different things. You might think that 100% of your customers are 100% satisfied and always will return to you but this is not always the case it might just be that for that moment in time you were the cheapest/had the product/sold the item well etc etc
I have learned that its the personality of a company as well as the service/goods that you offer that make a huge difference. If you can I would advise as part of a Xmas campaign (this also helps you interact with a customer too) send out a survey asking for their feedback. The best way is also offer an incentive for the people to complete this 1st, 2nd and third prizes etc etc. Then you can also announce the winner/winners in the next newsletter or marketing that you do including results on the survey.
On regards to a personality I would say How many times have you walked into Tesco and they have the following board
You asked for more varied trolley sizes.. we have introduced 10 ranges of trolleys
You asked for a better selection of ethnic foods... our ethnic food aisle has increased 100% and is located in aisle 10
you asked for.. we delivered.. etc etc and then says Tesco never never land.. we listen
Its a simple message but it gets across that an individual store is listening not the world organisation that is tesco.
I also got taught it takes 10 seconds to loose a client and a year to gain one. Customer service I believe is top with regards to your customer. Don't forget too.. people are usually quicker to complain than to praise.. something human about that :(
Hope this has helped a bit and if I am too late with regards to a comment.. sorry :) xx