That's a brilliant question. This applies to not just Virtual Assistants but to many other areas of your business. I recently wrote a blog all about outsourcing which can be found here:
http://hlsps.blogspot.com/2009/10/outsource-i-dont-outsourcebut-are-you.htmlBasically you outsource for different reasons. To save money, to save time and to get a better result.
You save money if you earn more in the time you outsource than the cost of the outsourcing. An example of this is anyone who charges their time out at an hourly rate. You pay someone £20 hour to do a job, yet in that hour you earn £40. The maths are simple. And if your hourly rate is higher then the economics just get better and better.
You save time. Look at how long a task takes you to do it yourself. Is that the best use of your time? What else could you be doing in that time? It may be something related to your business that will generate more income or help your business grow, it may be giving you the time you want to do something with the family such as attending Sports Day.
You could end up with a better result. If you don't have the skills to carry out a project don't do it. The end result will not be professional. Let the experts do it for you. Perhaps you have some basic skills and want to have a go. For example I created my own Twitter background. I then got KipFXDesign to tweak it for me and was really pleased with it, but then decided that it would look even better if I gave it to them to do properly. I now have a really great professional Twitter background because I was honest about my limitations and gave it to someone who knew how to do it.
Can you write spreadsheets? No but you can fill them in, so get someone to write it for you and fill it in yourself.
Do you really have time to do that internet research on your potential Clients or competitors? No, then give it to someone who does.
Many people focus on price with Virtual Assistants, and on other industries as well. Let's get this cleared up properly. Price is only one part of the calculation. Yes using a Virtual Assistant saves you money, you don't have to pay PAYE, NI, sick pay, holiday pay, or for someone sat their discussing the finer points of Coronation Street or Eastenders. You only pay them when you use them. However, there is another side to this. Mant Virtual Assistants are former PA's. We are not your average secretary or receptionist. We have years of knowledge gleaned from working with MD's, FD's, Accountants and the like. We have gained experience in so many areas of the business from Accounts, Payroll, Marketing, HR etc. We use IT day in day out. We are founts of knowledge.
Many small businesses owners would love the knowledge and experience that an experienced PA can provide, but can only afford to employ someone with much less experience.
A Virtual Assistant can also carry out your diary management, travel booking, Christmas shopping, and much more.
Several of my Clients love the fact they can phone me up and ask me to do something then and there, one in particular has rung and requested gifts be purchased before he gets to his meeting, or he has been unable to find the present he needed for his Daughter's birthday that day and where was the nearest stockist to his current location. Others ask me to do research for them before our next meeting. They are not restricted to set days our hours which would be the case with a part time employee.
Also, because of the amazing support network that Virtual Assistants build, if we don't have a particular skill set we always have Associates we can call on to support us. You have your one point of contact, and we have access to the types of resources that only large corporations would be able to access or afford.
I could go on forever about the benefits of outsourcing and Virtual Assistants in particular, but as always, if you have a question ask away and I will get back to you.