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Personal / Direct Marketing - Time for change!

Personal / Direct Marketing - Time for change!

Postby ian.barrs » 06 Apr 2010, 10:59

Hey

Thought I'd drop a note in here, I blogged recently about marketing/advertising, specifically the small fleet of annoying people that happen to be in town centres a lot these days.

Is a costly advertising campaign, and the same old tired story for direct marketing really good value for money? I don't think so.

A while ago, with a friend, I tried to change this, and unfortunately, we didn't have the right words to say, didn't know how to approach companies properly and it never went anywhere.

Companies like T-Mobile, and to some extent Virgin are on the ball - or at least their marketing departments/agencies are. Very good attraction-point public displays, personality and feeling, giving people a reason to pull their mobile out and slap a video up on youtube. Something to tweet about.

There are many many ways to entice an audience, and to bring attention to your brand - read my post, http://blog.ianbarrs.co.uk/draft-old-ag ... ficient-an , and keep me in mind.
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ian.barrs
 
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Joined: 06 Apr 2010, 08:59
Location: Northants, UK

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